2023-06-30

Flower Trials 2023

Flower Trials 2023
 
Author:
Sales and Marketing

As every year in the 24th week, more than 60 pot and bedding plant breeders from the entire industry presented their latest innovations and their range. FlowerTrials® members hosted open houses at individual or cluster locations in three key geographic regions: Westland and Aalsmeer in the Netherlands, Rhineland-Westphalia in Germany. A total of more than 5,000 visitors from 87 countries were counted, according to a press release from the organizer.

As always, it was about the latest breeds and growth forms, but 2023 was also something special because after the years of the pandemic, all participants, exhibitors and visitors felt a very special "joy to see each other again".
The mood was great, just like the weather – the sun was very kind on these days. After the great uncertainty last year due to the many global problems, which also had a strong impact on production and demand in horticulture, it was very good to see optimism slowly regaining strength everywhere and to sometimes even share a really good mood!

© Glenn Mostert Fotografie
© Glenn Mostert Fotografie

The performance of the exhibitors is really to be recognized very highly, because - typical for the last few years - not only are the plants exhibited in their best qualities, but also great creative ideas are repeatedly implemented in an imaginative storytelling! It is therefore not surprising that these FlowerTrials have now become one of the most important annual events in the industry, both for production and trade.
Striking, but also to be expected, was a major focus in the range of heat and drought tolerant plants. Everywhere people try to do justice to climate change and so more and more heat and drought tolerant varieties are finding their way into the range of breeders and suppliers.

This topic and the sustainability of the products and the logistics all around will certainly continue to be the focus of the offers in international horticulture.
What is beautiful and certainly important is that the variety of colours, shapes and properties continues to play a very important role.

As part of the Flower Trials, the coveted FleuroStar Award was again presented this year - the proud winner is the Mandevilla Sundaville Double Blush Pink from MNP / Suntory. According to the jury, this variety from the well-known "Sundaville®" brand series shows particularly bright, deep cream-colored flowers that form a great contrast to the green leaves and bloom from summer to autumn.

 

Author:
Luisa Gregg
Sales and Marketing
After graduating from International Business & Management, Luisa Gregg has deepened her knowledge of marketing activities and has been responsible for brand management in the green industry since then. Since March 2016 she has worked at Gregg Marketing as sales and marketing manager and writes regular contributions to this blog.

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