2023-11-17 Robert Wacker> Silver at the TASPO AWARDS for digital marketing solution Media Concept Schweiz AG's latest concept, plants? easy!, won 2nd place in the "Best Digital Marketing ... read more
2023-11-20 Robert Wacker> Secondary placement at the POS – what is important in display design and production? In food retailing, we have known for many years the secondary placement of products as a successful model for ... read more
2023-08-31 Robert Wacker> Wilhelm Gregg – a life for horticulture An institution of German horticulture has retired on 30 June 2023: Our esteemed colleague and partner of many years, ... read more
2023-07-14 Marketing is like gardening Nothing is as constant as change, Heraclitus knew more than 2500 years ago. This insight seems more relevant than ever ... read more
2023-06-30 Luisa Gregg> Flower Trials 2023 As every year in the 24th week, more than 60 pot and bedding plant breeders from the entire industry presented their ... read more
2023-05-30 Robert Wacker> Addressing target markets individually – opportunities abroad Are there opportunities abroad? Many companies produce plants for regional markets and from time to time ask ... read more
2023-05-03 Robert Wacker> What is important for the introduction of a brand? Even in the "green industry" we talk about "brands". Not infrequently we look at names like Apple, ... read more
2023-03-10 2023 selling season – What are the expectations of the horticultural retail industry? As every year before the spring season, the industry wonders what the upcoming season will be like. But venturing a ... read more
2023-02-24 Wilhelm Gregg> IPM 2023 After a 2-year break, the IPM took place again in Essen from 01/24-27/23. read more
2023-01-23 Robert Wacker> Does climate change have an impact on shopping behaviour? Over the last few months, many surveys have indicated that more than 50% of all consumers want to change their shopping ... read more
2022-12-16 Color of the year 2023 'Viva Magenta' An unconventional hue for an unconventional time. Pantone's Color of the Year 2023, Viva Magenta 18-750, vibrates ... read more
2022-11-22 Green trade fairs after the pandemic "The "green industry" is quite straightforward", or "you meet many people again and again over ... read more
2022-10-25 Robert Wacker> Fleuroselect – The Heartbeat of the Flowering World In 2020, the international breeders' organisation Fleuroselect celebrated its 50th anniversary. Unfortunately, due ... read more
2022-09-06 Luisa Gregg> Cultivate 2022 After two years of online meetings, trade fairs can finally take place again. This also applies to ... read more
2022-08-16 Luisa Gregg> Garden Centers in the US – Thinking outside the box The presentation of plants at the point of sale plays a major role for successful sales. How do you ensure that not ... read more
2022-07-12 Where does the «green sector in Switzerland» stand? After a four-year break, the ÖGA, «The Meeting Place of the Green Industry», could be held again at the end of June. ... read more
2022-06-16 Robert Wacker> ULU for Uganda and Kenya – a special project During IPM 2018, the company Cultvaris presented the plant and marketing concept ULU! FEEL GOOD. Artocarpus altilis, as ... read more
2022-06-01 Luisa Gregg> Wood as an alternative for labels and POS material Labels and other POS materials not only serve as information carriers for the end consumer but also to attract ... read more
2022-05-06 Opportunities and dangers of display advertising Digital advertising brings with it a whole range of new advertising opportunities that can be promising for smaller ... read more
2022-03-01 Is advertising on paper still worthwhile? The Corona crisis was a digitization booster: meetings, conferences, trade shows, but also general purchasing, right ... read more
