2022-05-06 Opportunities and dangers of display advertising Digital advertising brings with it a whole range of new advertising opportunities that can be promising for smaller ... read more
2022-03-01 Is advertising on paper still worthwhile? The Corona crisis was a digitization booster: meetings, conferences, trade shows, but also general purchasing, right ... read more
2022-02-25 Wilhelm Gregg> Sustainable and resource-saving materials Environmental protection is an important issue for each of us. What can we do to reduce waste, save resources and ... read more
2022-03-01 With Effectiveness and Dynamics to Success – 10 Years Anniversery Sure, you can read long treatises in management literature about so-called "team building" and "team ... read more
2022-04-14 Very Peri – Color of the Year 2022 A new Pantone color that awakens personal ingenuity and creativity with its bold presence. read more
2021-11-09 Expanding the target group with "plants? easy!" An important factor for sustainable business success is the economical and targeted use of resources. "plants? ... read more
2021-08-23 Luisa Gregg> Brand strengthening at the POS In order to establish a brand, it is important to create recognition value. At the point of sale in particular, ... read more
2021-07-13 Robert Wacker> Consumers between 18 and 30 – the active target group The ageing of customer groups was a frequent topic within the "green industry" in the pre-pandemic period. On ... read more
2021-06-25 Economic forecast: Development after easing of the Corona measures With the increasing easing of the Corona measures, the domestic economy and the international economic situation are ... read more
2021-05-18 Robert Wacker> Sustainable product development in horticulture From the IT industry we know the term "half-life of innovations". This describes how quickly a product ... read more
2021-04-16 Online meetings via ZOOM – a practical example For more than a year, the words ZOOM, TEAMS or Skype have been part of many people's everyday working lives. These ... read more
2021-03-15 Wilhelm Gregg> New at Gregg Marketing: Sustainable pot covers – attractive and economical Potcovers have been established in the market in recent years as attractive, silent sellers for plants from all areas. read more
2021-02-15 Robert Wacker> Marketing trends that remain even after Corona There is no doubt that the Corona pandemic will have a lasting impact on many industries. We have been in this ... read more
2021-01-18 Robert Wacker> Orchids – from top seller to “problem case” In the last 25 years, the production and sales figures for orchids knew only one way - upwards. While considerable ... read more
2020-12-30 Robert Wacker> The colors of the year 2021 Since 2012, the Pantone Color of the Year ’has also been observed, discussed and partly used for product developments ... read more
2020-11-30 Consumer survey for Christmas 2020 In a representative study at the end of October 2020, 500 consumers in Germany and 2,100 people worldwide were surveyed ... read more
2020-11-03 Wilhelm Gregg> Picture labels in the green market / materials yesterday - today - tomorrow When people talked about picture labels for plants 20 years ago, they mostly meant small-format, white stick, clip-on ... read more
2020-09-24 Robert Wacker> Networkers are more successful Companies are more successful in larger structures and partnerships. This principle has been determining the actions of ... read more
2020-08-10 Robert Wacker> Speeding up the structural change? – An interjection! In the beginning of March 2020, many economic research institutes predicted far reaching structural changes in the ... read more
2020-12-01 Robert Wacker> The impact of Covid-19 to the GREEN Industry Horticulture and the horticultural retail sector have been under a lot of stress in the past few months. In the ... read more
