2021-08-23 Luisa Gregg> Brand strengthening at the POS In order to establish a brand, it is important to create recognition value. At the point of sale in particular, ... read more
2021-07-13 Robert Wacker> Consumers between 18 and 30 – the active target group The ageing of customer groups was a frequent topic within the "green industry" in the pre-pandemic period. On ... read more
2021-06-25 Economic forecast: Development after easing of the Corona measures With the increasing easing of the Corona measures, the domestic economy and the international economic situation are ... read more
2021-05-18 Robert Wacker> Sustainable product development in horticulture From the IT industry we know the term "half-life of innovations". This describes how quickly a product ... read more
2021-04-16 Online meetings via ZOOM – a practical example For more than a year, the words ZOOM, TEAMS or Skype have been part of many people's everyday working lives. These ... read more
2021-03-15 Wilhelm Gregg> New at Gregg Marketing: Sustainable pot covers – attractive and economical Potcovers have been established in the market in recent years as attractive, silent sellers for plants from all areas. read more
2021-02-15 Robert Wacker> Marketing trends that remain even after Corona There is no doubt that the Corona pandemic will have a lasting impact on many industries. We have been in this ... read more
2021-01-18 Robert Wacker> Orchids – from top seller to “problem case” In the last 25 years, the production and sales figures for orchids knew only one way - upwards. While considerable ... read more
2020-12-30 Robert Wacker> The colors of the year 2021 Since 2012, the Pantone Color of the Year ’has also been observed, discussed and partly used for product developments ... read more
2020-11-30 Consumer survey for Christmas 2020 In a representative study at the end of October 2020, 500 consumers in Germany and 2,100 people worldwide were surveyed ... read more
2020-11-03 Wilhelm Gregg> Picture labels in the green market / materials yesterday - today - tomorrow When people talked about picture labels for plants 20 years ago, they mostly meant small-format, white stick, clip-on ... read more
2020-09-24 Robert Wacker> Networkers are more successful Companies are more successful in larger structures and partnerships. This principle has been determining the actions of ... read more
2020-08-10 Robert Wacker> Speeding up the structural change? – An interjection! In the beginning of March 2020, many economic research institutes predicted far reaching structural changes in the ... read more
2020-12-01 Robert Wacker> The impact of Covid-19 to the GREEN Industry Horticulture and the horticultural retail sector have been under a lot of stress in the past few months. In the ... read more
2020-06-03 Robert Wacker> Trade fairs 2020 The Corona crisis poses special challenges for each individual and also for our entire (green) industry! In this blog ... read more
2020-05-15 Which advertising channel works? In a recent representative study, the online opinion-platform intervista, a cooperation between SBB and Swisscom, ... read more
2020-06-15 SEO is on everyone's lips! Many "experts" are talking about it and the expectations of website operators often differ considerably from ... read more
2020-02-07 Robert Wacker> IPM Essen 2020 - the world's leading trade fair is once again setting the tone A total of 1,538 exhibitors from 46 countries presented their innovative products and services in the fields of plants, ... read more
2020-01-23 Robert Wacker> The European Plant Passport – a new challenge for the GREEN Industry In recent weeks and months, hardly any other topic has affected production horticulture in Europe as much as the EU ... read more
2019-12-11 Robert Wacker> The color of the year 2020 – «CLASSIC BLUE» Every year at the beginning of December, many designers, fashion enthusiasts and increasingly more people in the green ... read more
