A few days ago, Pantone announced "Peach Fuzz" as the trend colour of the year 2024.
"Peach Fuzz" is a soft peach colour that radiates warmth, lightness and a certain playfulness.
Regarding the effect of "Peach Fuzz", the Pantone Colour Institute says that it conveys a subtle energy and a sense of optimism. It is reminiscent of summer and brings a fresh, cheerful atmosphere to any living environment. This colour can also be seen as a symbol of gentleness and tenderness.
In this respect, "Peach Fuzz" is a perfect match for many plant varieties in the green sector. Unlike 10-12 years ago, leading growers reacted immediately with posts on Instagram the day after the colour was released. As the pictures below show, selectaONE immediately showed a matching poinsettia. PanAmericanSeeds showed an entire product portfolio of strains.
Why the use of the colour "Peach Fuzz" is recommended in your advertising is also due to the use of the colour in all areas of everyday life. Whether it's textiles, kitchen equipment or everyday needs, "Peach Fuzz" is everywhere, as the following examples show. So why shouldn't the consumer reach for "Peach Fuzz" in the garden centre?
Now let's take a look back in time and show you the trend colours of the last 10 years. Many were a perfect match for horticultural colours, others were not so suitable.
Can you remember innovative concepts in the "green sector" that used some of these colours? Gregg Marketing and Media Concept Switzerland have developed trend-setting concepts that have generated high sales and profits for customers.
We would be happy to advise you on how you too can use the "colour of the year" to optimally reach your target groups. Perhaps "Peach Fuzz" will also play a role in our discussions. We look forward to an intensive dialogue with you.