Tower Sports AG
Revision and unification of communication tools
Marketing concept and planning, customer magazine, content, layout, point of sale material, E-Mail marketing, customer mailings, flyer and poster
Tower Sports is an independent, regional sport store in Rapperswil. Sporty customers find a huge range of products for winter sports, fitness and more on more than 1400 m². Besides that, there is a huge assortment of bikes with an own repair shop. At Tower Sports you get personal and competent advice and a great offer for services.
Due to changes in the market Tower Sports decided to clearly focus on the sporty assortment, in detail this means winter sports, running and bicycles.
Clearly the new positioning was relevant for the revision of communication tools. An independent market presence was demanded in order to root Tower Sports even deeper in the region and differentiate from the competitors.