2022-06-16

ULU for Uganda and Kenya – a special project

ULU for Uganda and Kenya – a special project
 
Author:
Managing Director Media Concept Schweiz AG

During IPM 2018, the company Cultvaris presented the plant and marketing concept ULU! FEEL GOOD. Artocarpus altilis, as the breadfruit plant is called with its Latin name, is actually a plant for the production of vegetable starch. The idea, as part of the conception, on the occasion of IPM 2018 was to use ULU as a houseplant. Now four years lie behind us since the introduction. In this blog post, we report on its original use as a plant for food production.

For the marketing as a houseplant, Media Concept Schweiz AG developed the marketing and design concept and the POS advertising material and labels were produced by Gregg Marketing. For more information we recommend this linkIn this blog post, however, we report on its use as a food plant in Africa.

The ULU plants come from the so-called in-vitro culture. Here, the smallest meristems are placed on a nutrient medium and grow in packaging units of 10 plants in a cup. Strong roots are formed, as can be seen in the following pictures.

ULU plants in in-vitro culture in a cup with 10 plants each 
ULU plants in in-vitro culture in a cup with 10 plants each

These small plants are then removed from the nutrient medium and "adapted", as it is called in technical jargon. This means they are placed in special Jiffy press pots and develop their roots there. This process takes about 12 - 14 weeks.

ULU plants to start adaptation and later ready rooted in Jiffy pot and ready for shipping 
ULU plants to start adaptation and later ready rooted in Jiffy pot and ready for shipping

As soon as the young plants in the Jiffy pot are well rooted and have reached a size of 10 - 14 cm, they are carefully packed in polystyrene transport containers and reach their destination, e.g. Uganda (Entebbe airport) or Kenya (Mombasa airport) within 36 - 48.

ULU plants in polystyrene transport boxes ready for shipment to Africa 
ULU plants in polystyrene transport boxes ready for shipment to Africa

Once there, the plants are planted in 2 litre foil bags for further cultivation and rooting. Later, the hardened plants are planted in plantations and form the first fruits after about three to four years.

Preparing the 2 litre foil bags with hole punching and then planting the ULU / Picture 3: Plants after approx. 4 weeks 
Preparing the 2 litre foil bags with hole punching and then planting the ULU / Picture 3: Plants after approx. 4 weeks

Gluten-free starch can then be extracted from these 4 - 5 kg fruits. As our photo below shows, it is used to bake bread, for example.

Product example for a finished breadfruit product Source : http://w.jamaica-star.com/article/news/20220610/former-teacher-serves-unique-breadfruit-treats#slideshow-1  
Product example for a finished breadfruit product
Source : http://w.jamaica-star.com/article/news/20220610/former-teacher-serves-unique-breadfruit-treats#slideshow-1

Media Concept Switzerland and Gregg Marketing are on the road worldwide. We are always your expert advisor when it comes to marketing concepts - regardless of the country. In addition, we can implement the entire supply chain management, as the example of ULU shows.

We look forward to talking to you.

 

Author:
Robert Wacker
Managing Director Media Concept Schweiz AG
Robert Wacker has been working in the green industry since 1980. For 20 years, he has been developing marketing and sales concepts for breeders, producers and retailers. As Managing Director of Media Concept Schweiz AG, he regularly writes articles for this blog.