Garry Grüber, the inventer of the breadfruit tree as a houseplant, knows the sagas and legends of the plant. One of the legends is about a mutiny on the “Bounty”. The ship was used as a transport vehicle for the breadfruit tree from the south pacific to the Caribbean. Of course the plants had to be watered during the journey. However water was a precious good on a vessel. Therefore, the plants were thrown in the sea during the mutiny and as a result it took many more years until the tree arrived somewhere abroad.
Houseplants are trendy! According to the FloraHolland Europeans spend nearly EUR 36 billion on houseplants and cut flowers and according to the “horticultural trade association” the sales of houseplants in the year 2018 grew by 16 percent compared to 2017. The Burford Garden Company which focueses now more on houseplants had a salces increase in tropical and succulent plants of even 300 percent. With its jungle kind of look and big leaves the breadfruit fits perfectly into this trend.
ULU! not only looks good, the plants with its big leaves are great to produce plenty of oxygen. Furthermore, the plant is great in absorbing pollutants from the air. Not only decorative but also useful!
„CARE AND SHARE“
By buying an ULU! one does something good as Cultivaris donates for every tenth plant sold a breadfruit tree to small farmers in a tropical region- for a long lasting and healthy diet. But that’s not all: For every plant sold, money is donated to the country of origin – in this case the island of Samoa and the research facility “National Tropical Botanical Gardens” in Hawai’i.
Now the task is to communicate all the benefits that come with an ULU! to the end consumer. Therefore, the design shows a traditional Polynesian tattoo. In specific a turtle which is a symbol for fertility and a long life. The whole design makes the beholder think of a tropical landscape and lets him or her lean back, relax, catch a breath and just feel good. In short one could say: ULU! feel good.
At the IPM ULU! Was mentioned in various press releases. Even the ZDF, a German public-service television, has shown the ULU! during a program as a trendy bathroom plant. Click on the following link in order to watch the program.
Currently the following advertising material is available: Sleeves, rollups-displays, flyer and labels.