2022-06-01

Wood as an alternative for labels and POS material

Wood as an alternative for labels and POS material
 
Author:
Sales and Marketing

Labels and other POS materials not only serve as information carriers for the end consumer but also to attract attention and generate purchases. Targeted advertising measures at the point of sale arouse emotions in consumers, stimulate positive moods and set impulses.

But how to make your plants stand out from the others, how do you attract attention to your own plants and how do you give the end consumer orientation when shopping? How about a very special label – made of wood?

Picture: Landgard
Picture: Landgard

In addition to our standard labels made of Re-PS, Re-PP or wet-strength cardboard, we also offer labels made of wood! These wooden labels are a real eye-catcher because they look particularly natural and stand out from other labels.

They are also a nostalgic throwback to the origins of horticultural labels. The first labels were made of slate or wood, from which the colorfully printed plastic labels known today gradually developed with technical progress.

Our wooden labels are from European, renewable production and can be printed on both sides with up to four colors.

natural wood sticks 
natural wood sticks

In addition, we are also offering our natural wood sticks, new to our range, to which printed (cardboard) labels can be attached. The sticks are made from birch wood in Europe and are available in three lengths: 16 cm, 21 and 27 cm.

Furthermore, we have even more opportunities to produce POS material from wood. For example, we also offer wooden boxes in different formats, printed or unprinted, the possibilities are manifold. The material is made from poplar wood from renewable stocks, FSC-certified.

Feel free to contact us - we look forward to hearing from you!

 

Author:
Luisa Gregg
Sales and Marketing
After graduating from International Business & Management, Luisa Gregg has deepened her knowledge of marketing activities and has been responsible for brand management in the green industry since then. Since March 2016 she has worked at Gregg Marketing as sales and marketing manager and writes regular contributions to this blog.