In selecting this year's Color of the Year, Pantone noted an increased appreciation and greater awareness of nature, reflected in numerous lifestyle trends. In this year’s Color of the Year selection process, Pantone observed a heightened appreciation and awareness of nature represented by countless lifestyle trends. We’re incorporating more living things into our homes, such as plants, florals, living walls, and restorative outdoor spaces.
Reds are power colors that celebrate life. As a bright, crimson red, Viva Magenta balances boldness with a feeling of fun. The digital space has accelerated globalization, and as a result, we are more deeply connected to each other than ever before.
The Color of the Year 2023 speaks to our desire to take on new challenges and try the unconventional while meeting others with compassion
Influence on the green industry
The choice of the new color is a positive sign for the green industry, as it attests the fact that flowers and plants are still part of the lifestyle trend.
The search for plants that embody the new color trend is proving somehow difficult. Among the flowering plants, these are primarily special varieties of orchids, hydrangeas or dahlias. In addition, there are various leaf structure plants, such as heuchera, flame nettle or rex begonias, which have a beautiful magenta coloring.
You can then really go all out with this color theme in the fall. Numerous perennial plants such as Japanese maple, sweetgum, redvein enkianthus or ironwood then let their leaves shine in the most beautiful magenta hues.
How about creating a small corner on your sales floor with houseplants in Viva Magenta or putting together a bouquet in magenta tones in floristry?
We would be happy to show you what influence the color of the year can have on your product developments or in what way you can use Viva Magenta for your advertising and marketing activities.