Horticulture and the horticultural retail sector have been under a lot of stress in the past few months. In the beginning it was pure fear of existence for many companies and later came the total stress as the turnover exploded. In this article we look at some product groups that belong to the range of each garden center and would like to take a interim summary of the situation. How satisfied are production and trade a few weeks after the return of "normal life"?
The Corona crisis poses special challenges for each individual and also for our entire (green) industry! In this blog article we would like to take a closer look at the area of «trade fairs». The cancellation of important industry events such as the Flower Trials in Holland, the ÖGA in Switzerland or the Plantarium have caused a stir and many question marks. However, the GAFA in Cologne in September 2020 is still to be held. In this blog post we look at the risks and reactions of exhibitors in the green industry.
In a recent representative study, the online opinion-platform intervista, a cooperation between SBB and Swisscom, examined the advertising effect of various advertising channels. In this blog post we have compiled some exciting results for you.
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